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        "rendered": "<p>Das HTC One M10 hat einen Namen, der ein bisschen zu wortreich klingt. Der Name \"HTC One\" kommt bei den Verbrauchern einfach nicht gut an, wenn man bedenkt, dass HTC bereits ein One M7, One M8 und One M9 auf den Markt gebracht hat (und nun anscheinend bereit ist, dieses Jahr eine weitere Version zu ver\u00f6ffentlichen). Die Tatsache, dass HTC das Ger\u00e4t One\" mit einem Buchstaben und einer Zahl dahinter benannt hat, zeigt, dass das Unternehmen einfach nicht sorgf\u00e4ltig \u00fcber die Namensgebung nachgedacht hat. Wenn man Ger\u00e4te mit Buchstaben und Zahlen benennt, ist die Wahrscheinlichkeit gro\u00df, dass sich nur wenige daran erinnern werden (obwohl Samsungs Galaxy S3 und jetzt Galaxy S7 und Galaxy S7 edge bei den Verbrauchern noch jahrelang in Erinnerung bleiben werden). Im Fall von HTC ist es jedoch ein Smartphone mit einem Metall-Unibody, das einfach nicht mehr auff\u00e4llt. Schlie\u00dflich gibt es eine ganze Reihe von Smartphones mit einem Metall-Unibody. Das ist nichts Neues, wenn es um das Design von Hardware geht.<\/p>\n<p>Nun, laut einigen zuverl\u00e4ssigen Leakern k\u00f6nnte das HTC One M10 das \"HTC 10\" sein, wenn der taiwanesische Handyhersteller es ank\u00fcndigt und es weltweit erscheint. Evan Blass, alias @evleaks (der f\u00fcr VentureBeat arbeitet) schrieb heute auf seiner Twitter-Pinnwand: \"Ihr habt es hier zuerst geh\u00f6rt: \"HTC 10\". OnLeaks (von der Tech-Site nowhereelse.fr) antwortete auf seiner Twitter-Pinnwand mit dem Namen des neuen Telefons als Hashtag: \"#HTC10\", direkt neben dem Namen des Unternehmens (#HTC). Das Foto, das er zur Verf\u00fcgung gestellt hat, zeigt die Modellnummer \"HTC 10\" auf der Telefonliste, was viele zu der Annahme veranlasst, dass der \"One\"-Begriff vollst\u00e4ndig entfernt werden k\u00f6nnte.<\/p>\n<p>Das Entfernen des Namens \"One\" macht Sinn, wenn man bedenkt, dass HTC versucht, sein Flaggschiff als das \"One\" zu verkaufen, das man kaufen sollte. Ungl\u00fccklicherweise f\u00fchrt die Tatsache, dass immer mehr Modelle des \"One\" verkauft werden, dazu, dass viele glauben, dass das One M7, One M8 und sogar One M9 nicht ausreichen, um zu verhindern, dass HTC mehr Smartphones herstellen muss. Die Bezeichnung \"HTC 10\" macht also \u00fcberhaupt keinen Sinn, vor allem, weil HTC von der blo\u00dfen Verwendung von Zahlen wegkommen muss. Das Unternehmen muss sich etwas einfallen lassen und einen einzigartigen Namen f\u00fcr seine High-End-Serie kreieren. Samsung hat sich f\u00fcr den Namen Galaxy\" entschieden, was die kreative Seite des Unternehmens zeigt. Apple nannte sein Ger\u00e4t \"iPhone\", was nichts anderes ist als ein zusammengesetztes Wort aus \"Internet\" und \"Telefon\" (das iPhone ist also nichts anderes als ein Internet-Telefon, der Name hat nichts Magisches an sich), aber er bleibt in den K\u00f6pfen der Verbraucher h\u00e4ngen.<\/p>\n<p>LG ist mit seinen Serien nicht anders, denn es hat die Serie \"Optimus G\" genannt, dann aber das \"Optimus\" aus der Serienbezeichnung gestrichen. Jetzt sind es \"G2\", \"G3\", \"G4\" und \"G5\". LG muss sich noch einen Namen einfallen lassen, um die Verbraucher zu begeistern. HTC scheint auch keinen zu finden, aber ich wage zu behaupten, dass der Name \"One M\" besser klang als \"GX\" mit einer Zahl hinter dem Buchstaben. Und doch klingt der Name HTC 10 so, als h\u00e4tte HTC es dieses Jahr nicht einmal versucht. Nat\u00fcrlich will das Unternehmen das \"One\" loswerden, weil es angesichts mehrerer Smartphones keinen Sinn macht (\"one\" sollte im Singular stehen, nicht im Plural), aber einen packenden Namen zu finden, der sich in den K\u00f6pfen der Verbraucher festsetzt, ist eine Aufgabe, mit der HTC mehr Zeit verbringen sollte.<\/p>\n<p>Das Unternehmen sagt, dass es beabsichtigt, hart an dem HTC 10 zu arbeiten, um das Telefon zu dem zu machen, was Sie wollen, aber wir hoffen, dass \"HTC 10\" nicht der endg\u00fcltige Name f\u00fcr das ist, was ein gutes Smartphone sein k\u00f6nnte.<\/p>\n<p><a href=\"https:\/\/mobile.twitter.com\/evleaks\/status\/705625168937267200\">Quelle 1<\/a>,\u00a0<a href=\"https:\/\/mobile.twitter.com\/OnLeaks\/status\/705744987447824384\">Quelle 2<\/a><\/p>",
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        "rendered": "<p>The HTC One M10 has a name that sounds a bit too on the wordy side. After all, &#8220;HTC One&#8221; just doesn&#8217;t resonate with consumers when you consider that HTC released a One M7, One M8, and One M9 (and now seems to be ready to release another version this year). The fact that HTC [&hellip;]<\/p>",
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